Senior CRM & Lifecycle Campaign Specialist (B2C & B2B)

Your Mission: As our Senior CRM & Lifecycle Campaign Specialist, you will own the strategic direction of Immoweb's relationship marketing. Your primary focus is mapping the end-to-end user lifecycle, designing the automated journeys that drive retention and revenue, and continuously sharpening the data architecture that powers them. This is also a builder role: our data infrastructure isn't yet fully integrated into our marketing automation stack, and you will be the one driving that integration, working hand-in-hand with our tech teams to get there. You will work alongside and mentor a Junior CRM Manager who executes the majority of day-to-day, one-off campaigns. This is not a purely strategic seat, however: you're expected to be fully fluent in the platform, able to build and deploy a campaign yourself when it counts, and to lead by example rather than by delegation alone. Reporting directly to the Chief Marketing Officer, you will set the CRM roadmap, own automation performance, and…