Sales & Marketing Manager - Agricultural Machinery - FR/DU

Our client is a Belgian family-owned company with over 100 years of experience in the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after-sales, and financing.

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:

Lead the commercial strategy: annual sales plan, margins, product mix

Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office

Manage pricing strategy and negotiate with key accounts & dealer networks

Develop business via demo machines, rental, and used equipment

Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...
Handle the implementation of a new CRM system
Strengthen communication with the dealer network: newsletters, events, information sessions

Oversee events & trade fairs: stand concept, logistics, demos, post-event analysis

Act as main link between manufacturer & internal teams; track KPIs, market trends, bonuses

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:

• +5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalers
• Experiences with long selling cycle & technical products (agriculture, machinery, industry)
• Previous experience in people management or team coaching
• Background or strong affinity with the agriculture sector is a plus
• Solid experience in operational marketing
• Comfortable in managing projects (CRM, reporting, process optimization)
• Strategical mindset coupled with the willingness to remain operational & available for the teams
• Personal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.
• Languages: Fluent in French, Dutch & English

As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU,, you will have:

• A key, high-impact role shaping the company's commercial & marketing evolution.
• Autonomy, trust, and a clear strategic framework.
• A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [
• A chance to build something long-lasting within a growing, value-driven family business.